Eminem teams again with revered producer Rick Rubin to deliver a punchy, guitar-and-beats driven song which channels Joan Jett & the Blackhearts’ “I Love Rock ‘n Roll” and “Licensed to Ill”-era Beastie Boys.
The rap legend has a spray at celebs -- a lyrical grenade is tossed at a Kardashian and rapper Kendrick Lamar is name-checked -- and the production carries plenty of ear-catching samples and old-school vinyl scratching.
In the space of a single weekend, Eminem has dispelled many doubts on whether he would make a fist of his comeback. Eminem played career-spanning sets at Britain’s Reading and Leeds Festivals, traditionally a rock-themed event. And he used the platform of the MTV VMAs broadcast to announce his new album "The Marshall Mathers LP 2,” which arrives Nov. 5 and is executive produced by Rubin and Dr. Dre.
Earlier this month, Eminem's "Survival" debuted on the trailer for Call of Duty: Ghosts. It marked the first new song to be released by the famously reclusive rapper since “Recovery” single “Space Bound” in March of 2011.
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